Warning: Upcoming Enforcement Action – CBBB Announces Compliance Deadline for Web Publishers

The Council of Better Business Bureaus (“CBBB”) has issued a Compliance Warning letter announcing that, beginning January 1, 2014, the CBBB will commence enforcement actions against website publishers, operators, and other first parties that do not provide transparency with respect to data collected from visitors to their site and used by third parties for online behavioral advertising (“OBA”) purposes. The CBBB operates an accountability program for enforcing the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles governing the collection and use of web viewing data.

WHO IS COVERED. A first party, which is an entity that is the owner of a website or has control over a website with which a consumer interacts where data is collected or used by a third party (e.g., ad network) for OBA purposes.

Please see full alert below for more information.

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Topics:  Behavioral Advertising, Better Business Bureau, Digital Advertising Alliance, Enforcement Actions, Publishers, Website Owner Liability

Published In: Communications & Media Updates, Consumer Protection Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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