Watercraft, Playboy, and the 9th Circuit's view of Google Adwords

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The 9th Circuit has taken a another look at trademark law in the Internet era and determined that the use of a competitor’s name in Google’s Adwords does not constitute trademark infringement.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ken Priore, Priore Law Group | Attorney Advertising

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