Web 2.0 and PR 2.0 A Jaffe Associates White Paper


Go ahead—right now, Google yourself, your firm or your practice area and see what shows up. Only the very first page of results represents your reputation in the robust world of Internet enterprise. If you’re not there, you’re nowhere! The results of a lawyer’s or a law firm’s search can be positive, negative, or completely nonexistent. When the same search is done by a client, potential client, list researcher, recruit or a reporter—and you know that it will be—the results will determine whether or not you get the call.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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