Web 2.0 and PR 2.0 A Jaffe Associates White Paper

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Go ahead—right now, Google yourself, your firm or your practice area and see what shows up. Only the very first page of results represents your reputation in the robust world of Internet enterprise. If you’re not there, you’re nowhere! The results of a lawyer’s or a law firm’s search can be positive, negative, or completely nonexistent. When the same search is done by a client, potential client, list researcher, recruit or a reporter—and you know that it will be—the results will determine whether or not you get the call.

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