January 13, 2016 - 2:00 p.m. EST

Please join us for an informative one-hour webinar detailing the important elements of branding in the beer and wine industry.

Winemakers and brewers have an instinctive grasp on the importance of establishing a strong brand identity, and many articles, blogs and websites offer advice on the subject. But almost none of these sources touch on eight crucial aspects of brand creation and protection.

In this webinar we'll uncover how to select names, slogans, and logos for your products that stand out in consumers' minds as belonging to you -- and only you; how to establish and protect those marks so that they consistently convey your brand identity -- and nobody else's; and how to get your lawyer to add value to your branding process.

Learning Objectives:

• Learn how to avoid critical mistakes winemakers and brewers make when naming their products
• Learn how to make sure your marketing efforts aren't driving customers to your competition
• Learn how to minimize the risk of receiving cease-and-desist letters from lawyers
• Discover the simple, inexpensive way to insure your brand identity

Speakers

John Blattner
Member
Dickinson Wright PLLC

John practices brand creation and protection law, including trademark counseling, clearance, registration, maintenance, and enforcement both in the U.S. and overseas. His pre-legal career in publishing, marketing, and nonprofit development enables him to bring real-world business experience into his practice, which includes U.S. clients doing business in Europe, Latin America, China and the Pacific Rim, and elsewhere; as well as global clients doing business in the United States. John also assists clients with copyright, internet, licensing, and antitrust matters.

To register for the webinar, click here.