New Manatt Webinar Series Explores Innovation in Health Care—and Why It Matters for Patients and Society

The evolution of cellphones demonstrates that quality can increase while prices fall. Why doesn’t health care also get better and cheaper?

In a two-part webinar series, Manatt Health moderates a discussion with James Rebitzer and Robert Rebitzer—co-authors of a new book about innovation in health care, Why Not Better and Cheaper?—and a panel of industry leaders focused on boosting value and reducing costs in the health care system. Bringing together insights on social norms, incentives and marketing competition, the series will examine why health care often generates the wrong kind of innovation—and how to point the system in a better direction.

From artificial intelligence to telemedicine to gene therapies, health care is experiencing a revolution in technology and innovation. But technology is not destiny. People choose when and how to use the new tools. The second webinar in our innovation series will discuss how to get the most out of transformative technological change in healthcare. Key topics include:

• How to jump-start innovation when adoption is lagging.
• How to mobilize professional and social norms on behalf of innovations.
• How to identify the customers and markets most likely to adopt innovations.

Register for free below—and find out how health care can transform to deliver higher value at lower cost. Even if you can’t make our live sessions, register here and you’ll receive free links to view the programs on demand.

Moderator

William S. Bernstein, Partner, Manatt Health

Panelists

Robert S. Rebitzer, National Advisor, Manatt Health
James Rebitzer, Peter and Deborah Wexler Professor of Management, Boston University’s Questrom School of Business
Plus a panel of health care innovators

If you would like to receive an audio transcript of this webinar due to accessibility issues, please email us at webinars@manatt.com.