To live broadcast an event, producers or broadcasters must obtain permission from sponsors. The sponsors could be the ones owning or performing the event in one form or another. The event could be a play, ballet, concert or any other special event to be broadcast live. Producers could be the stadium or venue housing the event, a for-profit entity, a non-profit entity or any other entity or individual(s). It is incumbent upon participants and parties to ascertain the salient provisions of such contracts.