What I Learned from Billboards

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I think of billboards often when working on trial graphics, because both billboards and trial graphics benefit from a clear understanding of information architecture – the art and science of structuring and presenting material to make it easy to understand. And while billboards are for selling and trial graphics are for teaching, both are created to convey a message and convince the audience of a certain version of the truth. While most trial attorneys understand this general idea, too many trial graphics suffer because attorneys weren’t sure just which message should be presented – and how.

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