What if Your Firm Doesn’t Blog or Use Social Media?

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It was 2010. I was on a cross-country tour of a large firm giving presentations and answering questions on blogging and social media. At the time, the conventional wisdom in this large firm was the firm should not be blogging or using social media tools. I was sent across country to try and change the conventional wisdom.

If you are a regular reader, you might recall this story. I was sitting in a conference room with eight of the firm litigation practice group partners. I was there to answer their questions. The first question came from the youngest lawyer (about 40) in the room.

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