Among a law firm's eternal questions is how to best market to in-house counsel. Be cause in-house counsel are clients of our clients, we are always seeking venues to hear first-hand perspectives on how to do this. What breaks through the barrage of material they receive and differentiates an attorney or law firm? What has motivated them to take the leap of faith required to give a lawyer their first chance doing work for the company? What then makes them willing to expand that share of the available work?
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Law Firm Marketing Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Sharon Berman, Berbay Corp. Marketing & Public Relations | Attorney Advertising
