I wrote my first blog post on my bankruptcy blog on December 9, 2009. Since then I have written 357 articles on bankruptcy (and counting). I am going to share a little secret with you ( come in close).
Sometimes…when I am really honest with myself…I REALLY get sick of writing articles on bankruptcy. Don’t get me wrong. I like a good bankruptcy article as much as the next guy, but sometimes the well starts to run a little dry.
This leads to two obvious questions: why do I continue to write articles on bankruptcy, and how is it possible to continue to come up with new ideas on what to write about? Good questions. Glad you asked.
Only 27 More Years to Go!
The first question is easy. I blog because I need clients to come into to my office and hire me. That is how my six children eat. That being said, blogging isn’t the only way to market a law practice. I think it is one of the best ways, but I could do other things if I didn’t enjoy it. But even if you enjoy blogging, those days are going to come when you are tired of a subject or simply tired of maintaining a schedule that is required if you want to be a successful blogger/attorney (remember, consistency is the key!).
I am 38 years old. If I practice until I am 65, I have 27 more years of practice (ugh). At my current rate, I am staring at 3,110 more articles I need to write on bankruptcy!
So how do you keep the motivation up? First, don’t run the numbers like I just did above. Second, embrace the challenge and recognize all the good that comes from blogging.
Blogging has resulted in me being able to build a successful law practice while spending relatively little to do it.
Blogging has provided an opportunity for me to become an authority in my practice area. Notice I didn’t say the authority, but by putting my thoughts out there week after week to some I do become an authority on my particular practice area.
Finally, I like seeing my numbers go up on my Google Analytics page. Admit it. You get a thrill each time you log into your Google Analytics page and the number of visitors has gone up! Set goals. The more you blog the more readers you will get.
How to Come Up With Ideas on What to Write About
When you first start blogging thinking up topics to write about isn’t too difficult. After all, you havent’ written much of anything at that point. But after a while you start to think “how much more do I have to say about bankruptcy?’.
I wish I could give you some three step plan that would guarantee that you would always have interesting things to write about, but it isn’t that simple. In order to be successful at blogging you need to embrace the fact that you are a blogger. That you are a writer. And with that acknowledgement you must be ever looking for things to write about. Here are a few places I find inspiration when it comes to writing my blog:
1. Clients – Your current caseload and the potential clients that you visit with are the best place to come up with blog topics. First, they are your audience – there in the flesh. And they are asking you questions about what concerns them. Write about these things.
You have heard the same questions over and over – write about them. Most people who are dealing with a particular legal issue have similar questions. Not only that, but they often will Google those questions, and when they do, they will find you because you were smart enough to write about it.
2. Twitter – If you are on Twitter it is a great place to see what other attorneys in your practice area are talking about. I haven’t found social media to be the best place to find out what potential clients are thinking – after all, who wants to talk about their debt problems on Twitter?
But seeing what other attorneys in your practice area are writing about or what types of stories are in the news can spur ideas as to what could/should be writing about.
3. News Outlets – Look to other websites or news papers to see if there are articles about your specific practice area or something that is relatable to your practice area. However, one word of advice, it is fine to report about something that may be interesting in the news, but always relate your post back to the concerns or worries of your clients.
Most of the time your clients could give a rip what is professional interesting to you. They are concerned with how you are going to solve their problem. Use news stories as a vehicle to tell people how it is you can help them.
The more you blog, the more you will start to see stories you can write about in all areas of your life. Be creative. Strive to write in a tone and on topics that you would be interested in reading.
There is no magic formula to writing a successful blog. It is going to take effort, but the results – and the journey – will be worth the price.
How do you come up with topics for your blog?