What is the difference between a trademark and a trade name and what are the legal protections for each? Maria Speth of Jaburg Wilk explains.

by Jaburg Wilk
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"What is the difference between a trademark and a trade name," is one of the most common questions intellectual property attorney Maria Crimi Speth hears.

A trademark identifies the source of goods and services, whereas a trade name identifies the name of the business.

Maria Crimi Speth is an intellectual property attorney at the Phoenix law firm See more +

"What is the difference between a trademark and a trade name," is one of the most common questions intellectual property attorney Maria Crimi Speth hears.

A trademark identifies the source of goods and services, whereas a trade name identifies the name of the business.

Maria Crimi Speth is an intellectual property attorney at the Phoenix law firm Jaburg Wilk and sits on the prestigious International Trademark Association-Internet committee. She is the department head of the intellectual property group and has expertise in copyright law, trademark, trade name, Internet law and intellectual property litigation. Maria is the author of the book of Protect Your Writings: A Legal Guide for Authors. She can be reached at 602.248.1000 or mcs@jaburgwilk.com.

Jaburg Wilk will work with you to produce/develop strategies to identify, protect, and defend these vital assets, including helping you identify and protect trademarks, copyrights, technologies and trade secrets; as well as working with you to ensure all of your patents, trademarks, copyrights and trade secrets are actively enforced whenever anyone infringes upon them. When necessary, we will go to court or before administrative boards to fight for your rights.

We also assist you in negotiating and memorializing license agreements and licensing issues that protect you when you permit third parties to utilize your intellectual property and your information.

The Arizona Intellectual Property attorneys at Jaburg Wilk strive to be up-to-date regarding the constantly evolving administrative and technology issues that effect IP law and make sure that you are alerted of these changes when relevant to your business, as that is the first critical step in helping you protect your intellectual property, your bottom line and your continued success. Often the issues are not state specific and typically cover multiple states/areas. See less -

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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