What is Your “Brand” and Why Does It Matter?


A year ago I was introduced to a young, smart, corporate lawyer in a well-known national law firm. When I met him, I could not help but notice his shoes were not shined and actually had scuff marks. His shoes looked like the one on the left in the photo.

His un-shined shoes made an impression on me that will take a long time to go away. It is the first thing I think about when his name comes to my mind. I wonder if potential clients and referral sources also notice his shoes. If so, he will be forever “branded” as a business lawyer who does not dress like one.

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Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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