What Serious Trademark Owners Do

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There are many things that serious trademark owners do throughout the lifecycle of a trademark to mitigate risk, protect the valuable goodwill in their underlying brand, and preserve their valuable investment in this important intellectual property asset. Here is a fairly extensive, but certainly not exhaustive, and often forgotten, list of those things:

1. Clear new marks before using them even if "only" for brand extensions;

2. Understand the pros and cons of different name styles;

3. Adopt suggestive marks over merely descriptive ones...

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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