What You Need to Know About Intellectual Property

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Furniture retailers confront copyright, trademark, and other intellectual property (IP) issues on a daily basis. These arise internally when creating and protecting catalogues, websites, advertisements, and trademarks. External concerns over knock-offs, competitive advertising, and improper trademark use are omnipresent in the furniture industry. In fact, as a key link in the chain of distribution, you might even face legal exposure for infringements committed by your suppliers. This article highlights key areas where the laws of intellectual property and the day to day operation of retail furniture establishments intersect.

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