Besides the unique taste of your beer, what more than anything else helps your consumers remember the source of that fantastic beer? Obviously, your company name and probably also the name of your beer. With hundreds of craft breweries developing across the country, craft breweries (and to some extent, local craft wineries) use catchy and fanciful names to help customers distinguish one India Pale Ale from another. Since these names carry so much of the identity for small craft brewers, it is imperative that beer companies protect their company name, beer names and taglines from their competitors. Registering your trademarks is the way to accomplish this protection.
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