What’s Really in your Beer Name: Trademark Protection for Craft Brewing Companies and Their Beers


Besides the unique taste of your beer, what more than anything else helps your consumers remember the source of that fantastic beer? Obviously, your company name and probably also the name of your beer. With hundreds of craft breweries developing across the country, craft breweries (and to some extent, local craft wineries) use catchy and fanciful names to help customers distinguish one India Pale Ale from another. Since these names carry so much of the identity for small craft brewers, it is imperative that beer companies protect their company name, beer names and taglines from their competitors. Registering your trademarks is the way to accomplish this protection.

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Published In: Business Organization Updates, Business Torts Updates, Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Evan Pappas, Shumaker Williams, P.C. | Attorney Advertising

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