When Social Media Campaigns Backfire: McDonald’s Edition

more+
less-

We all know when a social media campaign backfires. It’s splashed all over our news channels. (Society seems to enjoy train wrecks.

McDonald’s recently jumped on that train—though probably not totally aware of it. Here’s what happened: McDonald’s used a hashtag (#MeettheFarmers & then #McDStories) to incite followers to tweet their McDonald’s experiences. Among the top tweets, according to this article, “I haven’t been to McDonalds in years, because I’d rather eat my own[…]” Well, I’ll stop there. You get the idea.

The hashtag backfired on them. But why? It’s not like McDonald’s twitterer said anything terrible, made an insensitive comment or anything like that. After the fact, even, they changed the hashtag to try to alleviate some of the damage…so what really went wrong?

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

more+
less-

Winthrop & Weinstine, P.A. on:

Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×