While the best players and teams in the world are competing on the pitch, major Internet and social media players are going all out for the 2014 FIFA World Cup, giving enthusiastic fans rich, real-time, second-screen experiences, introducing new platform features and even reviving old ones — all in the hopes of becoming the “destination” platform for real-time interactions and conversations about the soccer tournament.
Facebook reportedly has set its sights on the World Cup to help its efforts to have social media users view it as more of a platform for real-time conversations. Taking advantage of its relatively new “trending topics” feature, which shows the popular topics and hashtags that users are talking about, Facebook launched “Trending World Cup” as a “hub” for all things World Cup where fans can follow the tournament as it unfolds.
Originally published in Law Bulletin Publishing Company on July 8, 2014.
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