Where's The Juice? False-advertising litigation over pomegranate juice provides a classic study.

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Pomegranates appeared abundantly on both grocery store shelves and in numerous court dockets over the past year. This ancient Middle Eastern fruit is enjoying resurgence as a fruit juice ingredient and as a veritable fountain of false advertising litigation.

POM Wonderful, a California-based company, is the progenitor of an American pomegranate juice market. POM created a demand for 100 percent pomegranate juice by promoting the extraordinary health benefits of its consumption and by funding scientific studies to support such medical claims. A selling point for POM is that its pomegranate orchards are located in California. Pomegranate production doubled in the San Joaquin Valley from 2006 to 2009.

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Published In: Administrative Agency Updates, Civil Procedure Updates, Communications & Media Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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