Where's The Juice? False-advertising litigation over pomegranate juice provides a classic study.


Pomegranates appeared abundantly on both grocery store shelves and in numerous court dockets over the past year. This ancient Middle Eastern fruit is enjoying resurgence as a fruit juice ingredient and as a veritable fountain of false advertising litigation.

POM Wonderful, a California-based company, is the progenitor of an American pomegranate juice market. POM created a demand for 100 percent pomegranate juice by promoting the extraordinary health benefits of its consumption and by funding scientific studies to support such medical claims. A selling point for POM is that its pomegranate orchards are located in California. Pomegranate production doubled in the San Joaquin Valley from 2006 to 2009.

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