Pomegranates appeared abundantly on both grocery store shelves and in numerous court dockets over the past year. This ancient Middle Eastern fruit is enjoying resurgence as a fruit juice ingredient and as a veritable fountain of false advertising litigation.
POM Wonderful, a California-based company, is the progenitor of an American pomegranate juice market. POM created a demand for 100 percent pomegranate juice by promoting the extraordinary health benefits of its consumption and by funding scientific studies to support such medical claims. A selling point for POM is that its pomegranate orchards are located in California. Pomegranate production doubled in the San Joaquin Valley from 2006 to 2009.
Please see full article below for more information.
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.