White House Announces New Consumer Privacy Bill of Rights


Today the White House released its long-awaited Privacy Report in which it unveiled a Consumer Privacy Bill of Rights intended to provide consumers with greater online privacy protection, and establish a blueprint for implementing the Bill of Rights through voluntary codes of conduct, federal legislation, and enforcement by the FTC and state Attorneys General.

On the same day, the Digital Advertising Alliance announced "it will immediately begin work to recognize browser-based choices with a set of tools by which consumers can express their preferences under the DAA Principles." According to the White House press release, this means leading Internet companies and online advertising networks will comply when consumers try to control online tracking by using already-existing web browser settings.

The Bill of Rights, which provides a modern expansion of the traditional Fair Information Practice Principles (FIPPs), seeks to bring America more in step with how Europe, Canada and other jurisdictions with more mature privacy frameworks protect their citizens' rights to privacy, while preserving flexibility for businesses in how to most effectively implement them.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Loeb & Loeb LLP | Attorney Advertising

Written by:


Loeb & Loeb LLP on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.