Today the White House released its long-awaited Privacy Report in which it unveiled a Consumer Privacy Bill of Rights intended to provide consumers with greater online privacy protection, and establish a blueprint for implementing the Bill of Rights through voluntary codes of conduct, federal legislation, and enforcement by the FTC and state Attorneys General.

On the same day, the Digital Advertising Alliance announced "it will immediately begin work to recognize browser-based choices with a set of tools by which consumers can express their preferences under the DAA Principles." According to the White House press release, this means leading Internet companies and online advertising networks will comply when consumers try to control online tracking by using already-existing web browser settings.

The Bill of Rights, which provides a modern expansion of the traditional Fair Information Practice Principles (FIPPs), seeks to bring America more in step with how Europe, Canada and other jurisdictions with more mature privacy frameworks protect their citizens' rights to privacy, while preserving flexibility for businesses in how to most effectively implement them.

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