White House Proposes Consumer Privacy Bill of Rights, Seeks Adoption of Private Codes of Conduct, and Pushes Federal Privacy Legislation

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Signaling the United States' commitment to global privacy leadership, the White House has released its long-awaited report on consumer privacy. The report outlines a comprehensive and systematic framework for approaching consumer privacy in a networked world.The framework outlines a four-tiered approach designed to redefine and strengthen privacy in the United States. It contains four key parts: a proposed Consumer Privacy Bill of Rights; a "multistakeholder process" by which government, industry, advocates, academics, and others will develop enforceable codes of conduct to implement that Bill of Rights; legislative action to give the Federal Trade Commission (FTC) a statutory basis to enforce the Bill of Rights; and increased cooperation and coordination with foreign countries on privacy issues.

Consumer Privacy Bill of Rights

The centerpiece of the framework is the proposed Consumer Privacy Bill of Rights, which establishes baseline consumer privacy protections and applies to commercial uses of personal data.

The proposed Consumer Bill of Rights describes seven specific consumer data privacy rights that private entities are encouraged to adopt and honor...

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