When dinosaurs roamed the earth, there was a time when potential clients had no choice but to listen to a law firm’s advertisement. However, with massive technological advances, the world of law firm marketing has changed dramatically.

TV and radio ads have been losing their effectiveness for decades. More and more people now get their content from niche publications and the web. Those that still get their news from TV now have DVR so millions of commercials go unseen. As far as radio ads go, have you heard of satellite radio?

So how do you reach your target audience? Content marketing through “thought leadership."