Who Owns Your Company's .XXX?

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If someone asked you whether you own the website located at www.yourcompany.com, your likely response would be yes. However, do you own www.yourcompany.xxx? Many business owners look at a web site address ending in .xxx and have the immediate impression that this is an adult web site and that it is not the type of domain name that would fit in with the products or services that your company is offering. However, while at first glance it may seem unusual, companies, as well as universities and others are taking preventive measures by buying up .xxx domain names to protect their image and goodwill.

In an effort to prevent adult companies from using branded names and trademarks, beginning in October 2011, nonprofit group Internet Corporation for Assigned Names and Numbers (ICANN) allowed universities, businesses, and other groups to purchase their domain names ending in ".xxx." Since then, many companies and universities across the country have raced to buy all related domain names ending in .xxx.

While it may seem odd that universities would be interested in purchasing .xxx domains, adult websites have been known to use the image and logos of popular universities to create collegethemed material. Under law, new adult websites are required to register their domains ending in .xxx.

Please see full article below for more information.

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