You want to attract, retain and expand relationships with clients. You have a pretty good idea what you should be doing. Yet, you are not doing it. I have worked with many lawyers who share this challenge. So, don’t feel you are alone.
Why is client development so challenging?
What makes leadership (client development) hard isn’t the theoretical, it’s the practical. It’s not about knowing what to say or do. It’s about whether you’re willing to experience the discomfort, risk, and uncertainty of saying or doing it.
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