Why Law Firms Are Starting to Think Like Media Companies

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May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The American Lawyer and The Zeughauser Group. The study spoke to 189 in-house counsel and 79 marketing professionals from top law firms on current trends in content creation and social media. The results show a profession poised to increase content production and outreach over social media, although few firms have a See more +
May 27, 2014 (Mimesis Law) -- John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The American Lawyer and The Zeughauser Group. The study spoke to 189 in-house counsel and 79 marketing professionals from top law firms on current trends in content creation and social media. The results show a profession poised to increase content production and outreach over social media, although few firms have a documented strategy to do so.

You can download the report at http://www.digitalandcontentsurvey.com/. See less -

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Topics:  Business Development, Content Strategy, Law Practice Management, Marketing, Social Networks

Published In: Firm Marketing Updates, Professional Practice Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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