A marketing manager of a regional law firm in California told me a story last week that demonstrates why lawyers need PR counsel.
The morning paper arrived on the marketing manager’s desk and to her surprise; the front page story quoted the managing partner of one her offices. She had no idea the attorney took the call from the reporter or gave a statement on behalf of the firm. The story focused on associate compensation, a sensitive issue among law firms today. The quote was far from the message that the law firm wanted to communicate to the legal community and the attorney gave an interview without checking with the firm’s PR team.
We all know lawyers are well educated and smart, but too often they forget that those skills and traits that got them to become successful associates and partners are not necessarily the skills they need to work with the media. Everyone, even the top professional athletes and CEOs, need coaching.
Continue reading below:
Firefox recommends the PDF Plugin for Mac OS X for viewing PDF documents in your browser.
We can also show you Legal Updates using the Google Viewer; however, you will need to be logged into Google Docs to view them.
Please choose one of the above to proceed!
LOADING PDF: If there are any problems, click here to download the file.
Law Firm Marketing Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Cheryl Bame, Bame Public Relations | Attorney Advertising