I urge lawyers I coach and I urge you to read Seth Godin’s blog. Why? Because almost every day, he posts something that applies to lawyers seeking to become more valuable to clients.
Seth Godin recently posted a blog that answers that question very simply. In Useful and believable promises, he said that we (potential clients) only pay attention when we believe:
• the promised something is worth more than it costs, and
• you are the best person to keep that promise
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