Why You Are Uncomfortable Selling

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This week I have focused on “selling” legal services. As you know I hate a sentence that includes “selling” clients. But, as lawyers we are subtlety selling ourselves in every encounter we have.

You know exactly why you are uncomfortable selling. Each time the thought crosses your mind, you immediately think of your worst experience when someone was trying to sell you something. The image that may come to mind may be something like the guy in the photo below.

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