Why You Can Ignore Google+, For Now

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A couple of weeks ago, I traveled to Memphis, Tenn., to participate in the International Legal Technology Association's national convention. During a discussion called, "What your lawyers need to know about social media," we panelists were asked what we thought of Google+.

There was some serious backlash when I suggested that Google+ might fizzle out, just like Google Buzz and Google Wave (Google's previous attempts to play in the social media sandbox) before it. The other panelists adamantly disagreed, and my poorly received comment was tweeted and re-tweeted across the Internet.

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My passion is driving organizational change through social media strategies within large law firms. ... View Profile »


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