Will Google Go the Way of the Escalator?


If you use the term “google” as a verb (as in to search the Internet), the venerable tech company behind the popular search engine would like you to stop. You could be harming its trademark.

Google is fiercely protective of its intellectual property rights, as evidenced by the number of patent lawsuits it is currently litigating around the globe. However, its trademark for the term “Google” is not being attacked by other companies, but rather is becoming a victim of the tech giant’s own popularity.

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