Words of Caution on Being Early Adopters: Google+ & Its Current Role in Marketing


As a marketer, I couldn’t resist jumping on the bandwagon. This time on Google’s Facebook-esque Google+. I begged and pleaded for an invitation until I finally received one. Excitedly, I added my peeps (mainly consisting of other marketers) to my “Circles,” and then I set off to figure out the great mystery: how does this platform fit into a brand’s marketing strategy?

The current answer: it doesn’t. Yet.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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