Worlds Apart? How to Bridge the Gap Between Legal and Marketing Departments

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The general counsel of a famous brand in New York City charged with managing intellectual property recently explained that the marketing department was located "across the street."

To Meet with his marketing colleagues he had to cross the street. this street was more like a chasm - filled with NYC traffic - and not easily crossed. They didn't meet all that often.

This situation may sound impossible in this day and age - after all, meeting in person isn't what it used to be - but it neatly symbolizes the gap we often see between the legal and marketing departments in most companies. Whether collocated or not, the professionals who work in these two departments often seem separated by a busy New York City street.

How do we bridge the gap?

To interact more effectively with marketing colleagues we recommend that in-house lawyers charged with managing tradmarks focus on the following six steps. Outside counsel can enhance their clients by supporting in-house counsel in this effort.

Please see full article below for more information.

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Published In: Business Organization Updates, Intellectual Property Updates, Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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