Writing a Law Firm Blog (Blawg)? Remember Your Reader

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Lawyers writing their own blog posts - or just contemplating starting a blog (or blawg) - need to think about who is really going to be reading their posts.

It's been my experience that lawyers tend to think about post topics, to choose vocabulary, and to direct the theme of their blogs, or blawgs, toward their peers -- however unintentional that might be.

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Reba Kennedy, Reba Kennedy, Writer | Attorney Advertising

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