Writing a Law Firm Blog (Blawg)? Remember Your Reader

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Lawyers writing their own blog posts - or just contemplating starting a blog (or blawg) - need to think about who is really going to be reading their posts.

It's been my experience that lawyers tend to think about post topics, to choose vocabulary, and to direct the theme of their blogs, or blawgs, toward their peers -- however unintentional that might be.

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