Yet Another Trademark Lesson From Jersey Shore


One thing I love about trademark law is how extraordinarily easy it is to find useful examples of basic trademark lessons in real life – even in a television show that has been called “mind-numbing” and “absolutely ridiculous” and has spawned a Facebook page called “Jersey Shore is Stupid & A Waste of Time.”

Yes, dear readers, Jersey Shore has yet another trademark lesson for us. Last year, I wrote about Snooki and Mike “The Situation”’s applications for their respective nicknames for a variety of entertainment services. This year’s lesson comes from Paul DelVeccho, aka DJ Pauly D by virtue of a lawsuit filed against him on July 1 by one Paul Lis, aka DJ Paulie. Mr. Lis owns registrations for DJ PAULIE and DJ PAULIE’S WORLDWIDE COUNTDOWN for “Entertainment services in the nature of disc jockey services” and claims a first use date in DJ PAULIE of 1973; Mr. Lis filed his applications in May 2008. DJ Pauly filed two applications for DJ PAULY D in February 2010, both of which are currently refused on the ground of a perceived likelihood of confusion with Mr. Lis’ registrations.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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