You Must Start Your Campaign To Complain About A Generic Top Level Domain by March 13

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The window for objecting to the approximately 1,900 new Generic Top Level Domain (gTLD) applications that are being considered for introduction to the Internet domain name system closes on March 13, 2013. The objection mechanism is an inter partes process adjudicated by dispute resolution service providers. Filing an objection will trigger the formal dispute resolution process between the gTLD applicant and the objector and, if sustained, will prevent the applied-for gTLD from being introduced.

Brand owners should review the list of applied-for gTLDs (found on ICANN’s website here) and consider objecting before the March 13 deadline. To file an objection, a party must have standing based on one of the following four grounds:

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