Your Best Foot Forward Under Siege

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In challenging economic times, many businesses, and not a few industries, feel under siege. There may be a sense that joint action is needed to regain more solid footing in the marketplace.

While there is much that may be done jointly by competitors to promote their industry, in any interaction among competitors, the concerns of the antitrust laws must be kept in mind and addressed.

Here are some guidelines as to what competitors may do jointly to promote their industry.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Yee Wah Chin, Ingram Yuzek Gainen Carroll & Bertolotti, LLP | Attorney Advertising

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