There is a strong call for content volume if you want your law firm’s website to be easily found via Google. From onsite content such as blogs, social network content, and marketing literature including ebooks, press releases, and articles, the demand for a lot of content can be overwhelming.
Prepare to be over-overwhelmed.
Unique content is not the only element to worry about. Google can also identify similar topics within unique content. This is part of their never ending quest to make sure they are delivering the best results to their end user — the searching public.
Here is what Google is trying to avoid: Pretend that you own a 2010 Audi A4 and you experience a clicking noise when trying to start your car. You search in Google for “2010 audi a4 clicking noise when starting.” If Google cannot detect duplicate topics, you may get a page of websites all saying the same thing. As the searcher using Google to look for an answer, you will get pretty frustrated if all you get is a number of websites suggesting that you “check your battery.” Instead, if you search via Google for that Audi query, you will not only find the dead battery theory, but also advice to check relays and fuses. The returned searches will even go as far as to suggest other clicking areas — behind the steering wheel, under the dash, and so on. If Google returned a page filled with only one angle of advice on the same topic, you might just think to yourself “maybe I should take the Bing it On challenge.”
When your law firm is creating content, you must put a unique twist on the content, because unique words are no longer enough. .. CONTINUE READING
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