Pinterest for lawyers?

Does it even make sense?

Yes, it does. Who wouldn't want to promote their brand on what The Wall Street Journal calls "the hottest startup... in Silicon Valley?"

Pinterest is a virtual pinboard where you can collect and share things you love and that inspire you. Businesses - and yes, lawyers - are joining Pinterest to display products, services, create brand awareness, build communities and, in some cases, grow profits by leaps and bounds.

Pinterest is a complete visual entity, so you must be creative in finding ways to use it for legal marketing. It's not hard. You just have to think outside the box. Step away from the things that interest you personally, and find pins (or images) that interest you professionally.

For example, you could create a board for legal topics. Pin images you use in your law blog, or from other industry articles you have written. When you create a new post, pin the images in the post to your law board on Pinterest. Be sure to take advantage of the text area and write a description for your image. Don't be afraid to pin interesting images or portraits from you law firm website as well. Literally, the sky's the limit!

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