What's the Deal with the "Big Reveal"? Getting Exposed to the List of New gTLD Applicants and Applications

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The Internet Corporation for Assigned Names and Numbers (ICANN) has identified June 13, 2012 as the target date for publication of the full list of applied-for new generic top-level domain names (gTLDs), as well as pertinent information regarding Applicant names and character strings. The information comprised in the "Big Reveal" will be available for public perusal on ICANN's website on the heels of over a month long delay stemming from a glitch in the ICANN software – and peruse you should. Experts are gauging an estimated 2500 applications – which could potentially stake rights in everything from "A to Z" or in this case from .apple to .zoo. The field of Applicants will likely span from major companies strategically protecting their .brand or relevant .generic domains to associations attempting to convey a trusted site as in the case of .pharmacy to enterprising companies intending to secure open gTLDs with the purpose of selling them. One such example is a startup named Donuts Inc. which has applied for 307 gTLDs for the purpose of acting as a wholesale seller of domain names of generic dictionary terms. Donuts has bet mucho dollars that there is a market for these .generic tlds – investing a reported $100 million in venture capital into the applications. Additional "bulk" Applicants include Top Level Domain Holdings (who announced it has applied for 92 gTLDs including .blog, .law, .restaurant, .work and .vodka) and Directi Group (who announced it has applied for 31 gTLDs including .news, .hotel, .baby, .web and .doctor).

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