What's in a Name - Developing and Protecting your Trademark

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In the wake of the huge expansion of restaurants, hotels, wine bars,and lounges in the last decade, an abundance of names have come onto the scene without gaining a foothold in the marketplace or a loyal following of customers. Many of these businesses have struggled to build a sense of identity because they treat brand identity as an afterthought. However, brand identity has taken on new and important meanings and the approach to brand marketing often marks the line between a company’s success and failure. This is particularly true in a strained economy, as capital becomes more discerning and attracting and keeping customers becomes the focus of attention. Strong brands will be the salvation for company growth and survival.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Janet Moreira Gamble | Attorney Advertising

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Janet Moreira Gamble on:

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