Legal Marketing: Law Firm Email Marketing and Improving your Click Rates


By strategically placing links in your law firm emails, and clearly communicating where the links go, you’ll increase your click rates and get your message out to more readers. Click rates, or the percentage of email recipients that click links in your law firm email to read more, can be even more important than open rates. Think about it, while you want as many people as possible to open your email, it’s those that are interested enough to click on a link to learn more about your topic, register for a seminar or simply get more information about your firm that are your most qualified prospects.

*To view this report on "The State of Law Firm Email Marketers":

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Tom Matte, MAX Advertising | Attorney Advertising

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