Make your brand a star


Product placement dates back to silent films from the early part of the 20th Century. For many years, it continued as products having cameo appearances in films or television programmes. Sometimes these appearances led to huge successes for the brands. For instance, in the 1980s, there was the phenomenal 65% increase in the sales of the American candy, Reese’s Pieces, after they were placed in the film ET. In the last decade, brands have attempted to further develop the roles of products in entertainment, and product placement deals have grown in size and complexity.

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