Did We Get What We Paid For? Re-Evaluate How You Evaluate Your Marketer


Recently, we asked marketers nationwide to share their firm’s evaluation forms; we were surprised to learn that many respondents do not have a formal evaluation process similar to those that are conducted for the CPA staff. Instead, they said they summarize their marketing efforts, and offer a report card to management. Unfortunately, these subjective reporting efforts frequently feel inadequate (usually to all parties!) because they are created without much partner support or understanding of the marketing process, its value and its results.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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