While much of the world is finally getting a handle on the .com, .net and .org domains, we are on the brink of an explosion of hundreds of new generic top- level domains (“gTLDs”). In fact, if things go as planned, we will soon grow from the 22 current gTLDs to nearly 2,000 gTLDs.
Although exciting and intriguing, particularly in regard to how such gTLDs may change the way in which people use and navigate the Internet, the current reality is that the new gTLDs are causing (and will continue to cause) significant expense for trademark owners regardless of whether such owners are participating in, or merely impacted by, the new gTLD roll-out. Such expense is also exacerbated by the fact that many companies are unsure about the processes and effectiveness of objecting to new gTLDs or domain names registered thereunder.
Originally published in Law360 on October 21, 2013.
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