Grass roots marketing just became a little less green. The Federal Trade
Commission (FTC) issued the final updated Guides Concerning the Use of
Endorsements and Testimonials in Advertising. Effective December 1, 2009,
the new Guides expand in scope to include advertising messages in websites,
blogs, and other social media. Bloggers failing to follow the Guides could pay up to
$11,000 per violation. Advertisers and agencies connected to a blogger's post may
share liability. It's imperative that businesses review current marketing practices
with the new Guides now. The FTC can challenge misleading and deceptive
advertising anytime. Ober|Kaler's Cynthia Blake Sanders explains.
Please see full publication below for more information.
