Your Website Bio: More Important in 2014 Than Ever Before

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If a potential client only saw your website bio, would he or she hire you?

In a 2001 survey mentioned in Finding and Working with lawyers on the Web, of how buyers of legal services view websites, Greenfield Belser Ltd. learned that nearly two-thirds of those surveyed go online to locate outside counsel. They go directly to the firm websites and rely on search engines also.

In 2010, Adrian Dayton reported in What’s Wrong With Your Law Firm Bio? that 90% of general counsel claim the attorney bios are the most important part of a law firm’s website. I bet the percentages even greater in 2014.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

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