Does social media end cold calling as a new business tactic for legal marketers?

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Here’s a definition from Wikepedia:

Cold calling : the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word “cold” is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.

I’m writing this post that specifically addresses the value of cold calls legal marketer’s new business in the wake of a conversation about Twitter’s lack of value to lawyers being generated on Martindale Hubbel’s Social Media for Lawyers site in the article, “The Light and Dark Side to Twitter”

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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