Advertising Law - November 23, 2010


In This Issue:

A Primer on Avoiding the Potential Pitfalls Associated with Social Networking; FTC Files Suit Against Dietary Supplements; That Claimed to Prevent Diabetes; Failure to Post EnergyGuide Info Results in FTC Action and Fine; And, Court Grants Class Certification in Enfamil Advertising Class Action Suit

A Primer on Avoiding the Potential Pitfalls Associated with Social Networking

Amid intensifying scrutiny surrounding Facebook’s privacy practices, it is more important than ever for employers to carefully consider their social media policies to avoid potential “land mines” that exist in the cyber-communication world.

Manatt litigation partners Esra Hudson and Rebecca Torrey outlined a few of the most pressing social networking concerns in their article, “Avoiding Social Networking Land Mines for Employers,” which published in InsideCounsel earlier this month.

FTC Files Suit Against Dietary Supplements That Claimed to Prevent Diabetes

The Federal Trade Commission filed a complaint in California federal court against Wellness Support Network, Inc., and two of its principals, alleging that the defendants made false claims that their dietary supplements can treat and prevent diabetes.

The closely held California corporation has marketed and sold its Diabetic Pack and Insulin Resistance Pack since 2004, claiming that the products can lower blood sugar and cholesterol levels, cause less dependency on medications by reducing insulin resistance, and improve the body's use of glucose. The packs each contain three different products made of vitamins, minerals and plant extracts, and were sold for $76.70 for a 30-day supply, the FTC said.

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