Taco Bell's game-changing litigation PR strategy

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Earlier this year, a small law firm in Alabama grabbed national headlines by filing a lawsuit against Taco Bell asking them, "Where's the beef?" Immediately after the firm filed its case, it quite nimbly launched into an aggressive, multi-faceted PR campaign in efforts to bring Taco Bell to its knees and settle. Taco Bell, however, did not sit idly by. In a recent PRWeek op-ed, HBC's Spencer Baretz explains how Taco Bell's "out of the bun" thinking resulted in a game-changing litigation PR strategy.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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