A Consumer Product Company's Costly Patent Lesson: It's Not Enough to Protect the Invention, the Innovation Must Also be Patented

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This article illustrates why many patents fail to adequately protect against a competitor's knocking-off a new product or technology. Even though a major consumer products company holds 18 US patents on a new product, this company cannot stop a competitor from copying the performance aspects of their product. Put simply, the patents cover only the invention, not the innovation.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Jackie Hutter, IP Strategist, The Hutter Group LLC: IP Business Strategy | Attorney Advertising

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