Making Your Mark and Protecting Your Rights: When to Consider Federal Trademark Registration


Have you made your mark in the world of business? Whether you realize it or not, as a business owner, you most likely have established a trademark or service mark for your business that distinguishes your goods and services from those of your competitors. Your trademarks may include your business or product name, menu items, logos, slogans, unique packaging or other brand identifiers.

As you review your website and marketing materials, note the trademarks that have worked well for you and that you feel add value to your business. Do customers recognize your business based on a certain name, phrase or design? Do your trademarks draw customers? Do they provide a positive impression? If a competitor began using the same or similar trademark, would you risk losing customers? If so, you should consider registration of your trademarks with the United States Patent and Trademark Office (USPTO).

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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